case
300+ requests to the tattoo salon from VK
Introduction
Our team was approached by a tattoo salon from Barnaul — https://vk.com/tattoo_x. The goal is to increase the number of requests for consultation and records for a tattoo session.
It is inefficient to sell tattoo services head-on (if we are talking about a cold audience that sees a salon / master for the first time).
First, a person should familiarize himself with the works of masters, prices, communicate with the master or the administrator of the salon and understand that everything suits him and he can entrust this salon / master with a tattoo.
Next comes the recording session.
Our team was approached by a tattoo salon from Barnaul — https://vk.com/tattoo_x. The goal is to increase the number of requests for consultation and records for a tattoo session.
It is inefficient to sell tattoo services head-on (if we are talking about a cold audience that sees a salon / master for the first time).
First, a person should familiarize himself with the works of masters, prices, communicate with the master or the administrator of the salon and understand that everything suits him and he can entrust this salon / master with a tattoo.
Next comes the recording session.
Screenshot from the advertising account:
We are driving traffic to 2 sites:
- Application form — calculation of tattoo cost
- Group messages — free consultation
As a promotion, we made a 10% discount when writing the code phrase "I want a tattoo" in the group’s messages:
We received the following data from the completed application form:
Our results
Spent: 10 688.91 ₽
Transitions: 833
Requests to the group: more than 300
Completed application forms: 58
Transitions: 833
Requests to the group: more than 300
Completed application forms: 58
Client review
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