Case
Personal Bankruptcy
How we received 1,700 applications at an average price of 109 rubles and 10 contracts in two weeks using a chatbot
Introduction
We have developed a new system for attracting customers through a chatbot, which we tested on our own company. In two weeks, we received 1,700 high-quality applications for an average of 100−150 rubles and concluded 10 contracts.
How did we do it?
We have developed a new system for attracting customers through a chatbot, which we tested on our own company. In two weeks, we received 1,700 high-quality applications for an average of 100−150 rubles and concluded 10 contracts.
How did we do it?
Getting started
We do direct advertising of bankruptcy of individuals:
1. In the advertisement, we specify a mandatory condition: the amount of debt must be more than 300,000 rubles,
2. Call to Action: to go through our chatbot and find out if the client is eligible for bankruptcy procedure.
1. In the advertisement, we specify a mandatory condition: the amount of debt must be more than 300,000 rubles,
2. Call to Action: to go through our chatbot and find out if the client is eligible for bankruptcy procedure.
Creatives development
Creatives were selected for advertising, which, as practice has shown, most attract the target audience.
Setting up a chatbot
After clicking on the ad, the client gets into a dialogue with the chatbot. He asks more than 20 questions, for example: the type of debts, the amount of debt, arrears, and so on. At the end, he asks for a phone number, writes down for a consultation at a convenient time.
We came up with an auto funnel that sends out a series of booster emails about bankruptcy.
We have developed a unique sales script that works!
Test the chatbot
Follow the link and you will see how our chatbot works
Analytics
We transfer the completed questionnaires to the CRM system for further work.
Our results
Spent: 30,340 rubles
Clicks: 1,848
New requests in the chatbot: 768
The cost of handling: 39.50 rubles
Conversion from click to message: 41.5
Leads, with phones and recorded for consultation,
transferred to the CRM: 203
The cost of the lead in the CRM: 149.5 rubles
Conversion from message to lead: 26.4%
Contracts for 2 weeks of the test: 10
Conversion from lead to contract: 4.9%
Planned conversion in a month: 10−12%
Clicks: 1,848
New requests in the chatbot: 768
The cost of handling: 39.50 rubles
Conversion from click to message: 41.5
Leads, with phones and recorded for consultation,
transferred to the CRM: 203
The cost of the lead in the CRM: 149.5 rubles
Conversion from message to lead: 26.4%
Contracts for 2 weeks of the test: 10
Conversion from lead to contract: 4.9%
Planned conversion in a month: 10−12%
Our clients' results
Spent: 185 000 thousand rubles.
Clicks: 7,806
New requests in the chatbot: 3,336
The cost of handling: 56.2 rubles
Conversion from click to message: 42.74
Leads, with phones and recorded for consultation,
transferred to the CRM: 1,719
The cost of the lead in the CRM: 109 rubles
Conversion from message to lead: 51%
Clicks: 7,806
New requests in the chatbot: 3,336
The cost of handling: 56.2 rubles
Conversion from click to message: 42.74
Leads, with phones and recorded for consultation,
transferred to the CRM: 1,719
The cost of the lead in the CRM: 109 rubles
Conversion from message to lead: 51%
Reporting
Our clients receive a daily detailed report
on the results of their advertising campaign
on the results of their advertising campaign
Do you want the same? Let’s cooperate!
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