Case
100−200 applications per month for English language school
Introduction

— The goal: to receive applications for English lessons
— Offer: 2 months of English as a gift when buying a course
— Advertising budget: about 20,000 rubles/month
— Result: 100−200 numbers/month
Setting up an advertising campaign
Target audience: M W 20−40 years old

Geolocation of ad impressions was done within a radius of several kilometers from the branches of the language center.

This is one of the most important factors when choosing an English school, so the emphasis was not on the selection of a hot audience (it is very, very narrow), but on the proximity of branches.

We do advertising in the format of surveys (we can’t show the text and creative):
Our results
For 2 weeks of work

Spent: 20,000 rubles/month
Applications: 100−200 per month
The cost of the application: 150 rubles
Client review
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