PORTFOLIO CASE
Clients for the Mitra Group company for personal bankruptcy
How we received 294 applications for 28 rubles through a drawing in the VKontakte group in Omsk and 265 applications in Surgut for 13 rubles.
Client
At the beginning of September 2020, Sergey turned to me, he is my long-time lawyer friend, and at that time he was opening a company for the personal bankruptcy Mitra Group.
Sometime in August, he ordered advertising and promotion from another advertising agency, but the applications were very expensive.
Sometime in August, he ordered advertising and promotion from another advertising agency, but the applications were very expensive.
Tasks
Our agency had a task to find as many clients as possible to provide Sergey with clients. There was a website, but it didn’t fit the word at all. The service sector itself is complex and there is a lot of competition in it. Therefore, it was necessary to act outside the box! Therefore, I offered him a drawing + auto funnel in VKontakte.
Our agency had a task to find as many clients as possible to provide Sergey with clients. There was a website, but it didn’t fit the word at all. The service sector itself is complex and there is a lot of competition in it. Therefore, it was necessary to act outside the box! Therefore, I offered him a drawing + auto funnel in VKontakte.
Preparation
We have done a great job of analyzing competitors, target audience and advertising before we get started
We have done a great job of analyzing competitors, target audience and advertising before we get started
We gathered groups of competitors, analyzed the content, design, how applications are processed in personal messages, how they answer the phone. We analyzed the reviews and their work. We concluded that everything is very bad and sad. This was to our advantage. If they don’t work for the service, then we will:)
We wrote down who our client is, what age he is, what pains and needs he has, what desires. This helps to create high-quality advertising records and content, as well as build communication.
They collected all the advertising records of competitors in VKontakte. It was analyzed that it was best in advertising with competitors, made conclusions, analyzed mistakes.
Project design
Before starting an advertising campaign, we formed a customer group and attracted subscribers.
Before starting an advertising campaign, we formed a customer group and attracted subscribers.
We made the design of the group in VKontakte:
— Page cover
— Mobile video cover
— Profile photo
— Menu
— Video beckoning (lure for clients)
— Reviews
— Addresses
Development of a VKontakte auto funnel
The auto funnel is based on participation in the drawing of 100 thousand rubles and a package of services for bankruptcy. A person just needs to leave an application for participation and that’s it. And we get a debtor with a phone number and open personal messages on VKontakte, who can be helped to write off debts.
The auto funnel is based on participation in the drawing of 100 thousand rubles and a package of services for bankruptcy. A person just needs to leave an application for participation and that’s it. And we get a debtor with a phone number and open personal messages on VKontakte, who can be helped to write off debts.
How does an auto funnel work?
After registering for the draw, the participant receives a series of warm-up letters on the subject of bankruptcy. And before the draw, the manager calls all the participants and tells in more detail about the procedure, asks the amount of the debt and so on. At this stage, we do not sell services, but only introduce them.
After registering for the draw, the participant receives a series of warm-up letters on the subject of bankruptcy. And before the draw, the manager calls all the participants and tells in more detail about the procedure, asks the amount of the debt and so on. At this stage, we do not sell services, but only introduce them.
Implementation of AmoCRM
Before starting an advertising campaign, we implemented a CRM system that helps to streamline all requests to increase sales.
Before starting an advertising campaign, we implemented a CRM system that helps to streamline all requests to increase sales.
Advertising campaign on VKontakte
After all the preparatory work was done, we moved on to working with advertising.
After all the preparatory work was done, we moved on to working with advertising.
We collected databases from Target Hunter, analyzed the age of clients and gender. We picked up databases by interests and key queries in the advertising account.
After analyzing competitors' ads, we started to create. And they created advertising records based on Sergey’s personal brand.
We created an advertising account, a campaign, created all the necessary gatherings of audiences for events, created 10 audiences for displaying ads based on analysis: by interests, collected databases from Target Hunter, by key queries, etc.
After we passed the moderation of the advertisements, we started testing the audiences and our creatives (posts). They removed the statistics and turned off what was expensive. In general, we chose the favorite in terms of price / quality ratio.
We removed unnecessary audiences that did not bring applications, removed unnecessary advertising entries, adjusted age and gender.
After the favorite was determined, we dispersed it through the auction, made adjustments to bids in favor of increasing coverage.
Promotional materials
After all the preparatory work was done, we moved on to work with advertising.
After all the preparatory work was done, we moved on to work with advertising.
It was developed:
- more than 30 advertising publications;
- 7 audiences for displaying ads;
- more than 30 adjustments of the advertising campaign;
- scaled the volume to 30 applications per day.
- more than 30 advertising publications;
- 7 audiences for displaying ads;
- more than 30 adjustments of the advertising campaign;
- scaled the volume to 30 applications per day.
Results of the advertising campaign
For the entire time of the advertising campaign on the VKontakte social network, 294 bankruptcy applications were received for 28 rubles each!
For the entire time of the advertising campaign on the VKontakte social network, 294 bankruptcy applications were received for 28 rubles each!
During the first advertising campaign, more than 100 personal consultations were held, which resulted in 22 contracts concluded with an average check of more than 100 thousand rubles!
Sergey’s video review
I leave a review to Pavel for a quick start in the development of the bankruptcy company!
As a result: in 20 days — 290 applications, which resulted in 22 contracts concluded!
Always in touch, performs work quickly and efficiently, thank you! Let’s continue!
I leave a review to Pavel for a quick start in the development of the bankruptcy company!
As a result: in 20 days — 290 applications, which resulted in 22 contracts concluded!
Always in touch, performs work quickly and efficiently, thank you! Let’s continue!
Conclusions
We have received a large number of applications and clients for bankruptcy of individuals.
In the future, we will continue to conduct sweepstakes, but we will increase the requirements for participants to receive applications more suitable for bankruptcy proceedings.
We have received a large number of applications and clients for bankruptcy of individuals.
In the future, we will continue to conduct sweepstakes, but we will increase the requirements for participants to receive applications more suitable for bankruptcy proceedings.
Our results
Spent: 3,635 rubles
The cost of handling: 13 rubles
Conversion from click to message: 41.5 leads, with phones and recorded for consultation, transferred to the CRM: 265
Contracts for 2 weeks of the test: 20
Conversion from lead to contract: 4.9%
The cost of handling: 13 rubles
Conversion from click to message: 41.5 leads, with phones and recorded for consultation, transferred to the CRM: 265
Contracts for 2 weeks of the test: 20
Conversion from lead to contract: 4.9%
What have we changed in this drawing?
This time we decided to raffle 300 thousand rubles for repayment of debts and a free bankruptcy agreement.
From the mandatory conditions that we have made:
1. Citizenship of the Russian Federation and age over 18 years;
2. The total amount of the loan or debt should be more than 300 thousand rubles.
This time we decided to raffle 300 thousand rubles for repayment of debts and a free bankruptcy agreement.
From the mandatory conditions that we have made:
1. Citizenship of the Russian Federation and age over 18 years;
2. The total amount of the loan or debt should be more than 300 thousand rubles.
Screenshot from ad account
Screenshot from amoCRM
Another conclusion
We have received more suitable bankruptcy applications, but the processing of applications takes a very long time.
What will happen next?
We will make a chatbot that, after registering in the draw, for verification and scoring of participants, will ask all the necessary questions: the amount of debt, overdue payments, whether there is a mortgage, etc. After passing the verification, the data will go to the CRM itself.
This will allow you to unload the sales department 4 times for sure.
We have received more suitable bankruptcy applications, but the processing of applications takes a very long time.
What will happen next?
We will make a chatbot that, after registering in the draw, for verification and scoring of participants, will ask all the necessary questions: the amount of debt, overdue payments, whether there is a mortgage, etc. After passing the verification, the data will go to the CRM itself.
This will allow you to unload the sales department 4 times for sure.
Do you want the same? Let’s cooperate!
Leave a request for a consultation, we will contact you and answer all your questions