Case
Full classes for category "B" for several months
Introduction
Our client: Jaguar Driving School in Cheboksary https://vk.com/yaguaravto21
We started working with the client in May 2018. In terms of registration and applications, the group was zero.
This is what the group 's messages looked like:
Our client: Jaguar Driving School in Cheboksary https://vk.com/yaguaravto21
We started working with the client in May 2018. In terms of registration and applications, the group was zero.
This is what the group 's messages looked like:
There was also no design and decoration in the group. In general, everything is from scratch, except for the inflated 3000 subscribers.
This is what the group’s messages look like now:
This is what the group’s messages look like now:
Creation and design of a group
- We made a new design in the group:
Widgets and blocks to increase conversion
2. We add widgets and other things to increase the conversion in the group:
3. We made a promotion in a pinned post with a capture form in the form of a survey:
There is quite a lot of activity in the pinned publication, which gives users additional loyalty to the driving school.
Target audience
The target audience is quite wide. In general, these are all 16+ people who do not have a driver’s license)
At the start, the following were highlighted:
— subscribers of competitors
— frequent driving schools near branches (geolocation)
— groups related to traffic regulations
Then we added:
— new subscribers of competitor groups and traffic regulations
— those who joined our group
— those who followed the link
— groups of universities and students
— urban groups
— similar audiences
— moms, students, etc.
At the start, the following were highlighted:
— subscribers of competitors
— frequent driving schools near branches (geolocation)
— groups related to traffic regulations
Then we added:
— new subscribers of competitor groups and traffic regulations
— those who joined our group
— those who followed the link
— groups of universities and students
— urban groups
— similar audiences
— moms, students, etc.
Setting up an advertising campaign
We tested different formats, the advertising in the feed worked best.
Example of an advertising post:
Example of an advertising post:
Advertising account:
Some companies have a rather low CTR because we use some of the ads that do not follow the link.
Our results
Every day, from 3 to 10 people write to the group’s messages. The same number in messages to the administrator.
Client Review
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