Case
643 applications for 97 rubles for an English language school from VKontakte
Introduction
We worked with the client in 2 cities — Kazan and Almetyevsk.
The advertising campaign period is from December 5 to January 31
We worked with the client in 2 cities — Kazan and Almetyevsk.
The advertising campaign period is from December 5 to January 31
Screenshot from the advertising account:
Setting up an advertising campaign
What offer was used?
Offer: Leave a request and get 3 months of English language training for the selected course as a gift!
What audience were the ads aimed at?
CA: Men and women from 20 to 40 years old who live or often visit near the branches of the language school.
Where was the traffic going?
Advertisements were made in the format of a survey. The target action is a vote in the survey.
How did you receive applications?
For those who vote in the survey, we write a welcome message from the administrator’s page and invite them to trial testing using the script.
Advertising was done in the format of a survey:
Offer: Leave a request and get 3 months of English language training for the selected course as a gift!
What audience were the ads aimed at?
CA: Men and women from 20 to 40 years old who live or often visit near the branches of the language school.
Where was the traffic going?
Advertisements were made in the format of a survey. The target action is a vote in the survey.
How did you receive applications?
For those who vote in the survey, we write a welcome message from the administrator’s page and invite them to trial testing using the script.
Advertising was done in the format of a survey:
Our results
Spent: 62,408.82 ₽
Applications: 643
The cost of the application: 97 rubles
Applications: 643
The cost of the application: 97 rubles
Client review
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Let’s cooperate!
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