case
34 contracts per month for a driving school
Introduction
In this case, I will tell you how we made 34 contracts through the VKontakte group for a driving school from Nizhny Tagil.
Link to the client group: https://vk.com/avto_prem
Advertising budget: 5000 rubles per month
Result: 34 signed contracts
In this case, I will tell you how we made 34 contracts through the VKontakte group for a driving school from Nizhny Tagil.
Link to the client group: https://vk.com/avto_prem
Advertising budget: 5000 rubles per month
Result: 34 signed contracts
Creating and design of a group
The client had his own corporate identity, so the design and decoration was done according to the TOR.
Widgets and blocks to increase conversion
We add widgets and other things to increase the conversion in the group:
Setting up an advertising campaign
In total, 5000 rubles were spent
What audiences were used?
At the start, they identified the following:
— followers of competitors
— often located near branches of a driving school (geolocation)
— traffic related groups
Then we added:
— new subscribers of competitor groups and traffic rules
— those who joined our group
— those who followed the link
— students
— city groups
— similar audiences
— active users in target groups
— schoolchildren (high school)
— mothers
Примеры объявлений показать не могу, потому что планируем работать с клиентом дальше. Могу только сказать, что лучшим форматом рекламы оказалась запись в ленте новостей.
— followers of competitors
— often located near branches of a driving school (geolocation)
— traffic related groups
Then we added:
— new subscribers of competitor groups and traffic rules
— those who joined our group
— those who followed the link
— students
— city groups
— similar audiences
— active users in target groups
— schoolchildren (high school)
— mothers
Примеры объявлений показать не могу, потому что планируем работать с клиентом дальше. Могу только сказать, что лучшим форматом рекламы оказалась запись в ленте новостей.
Our results
For 1 month of work
Spent: 5000 rubles
Applications: 34 signed contracts
35 applications still in processing
Spent: 5000 rubles
Applications: 34 signed contracts
35 applications still in processing
Client review
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